On May 30th, 2023, Z Reviews revealed his face on camera for the first time in a video celebrating his 10-year anniversary of publishing videos on YouTube. Over that decade, Zeos Pantera has been posting videos reviewing audio equipment like headphones, speakers, DACs, and amplifiers. He films these popular reviews with a GoPro strapped to his forehead like a first-person video game, thus only identifying himself visibly by his hands' frenetic gestures and abrasive personality to verbally describe his experience of sound carried through the gear serving as each video's topic.
The face reveal came at a time when he himself admitted it to be a strategic career move given the current moment of audiophile YouTube. Consumer interest in audio gear has grown significantly in the last few years and continues to get bigger as knowledge spreads in very accessible video form, superseding message boards and forums of old. A lot of people started paying more attention to headphones circumstantially during the pandemic and with the onset of ambient WFH. Apple and Sony also enabled this popularity by making expensive headphones fashionable.
For many this is just the beginning, though, and more evidence of this market trajectory can be observed in examples of bigger YouTubers like Linus, of Linus Tech Tips, who purchased an 18,000 sq ft warehouse in June of last year with plans to create a facility built to test consumer products, specifically stating headphones, the results of which will be reported by way of more videos. Anyway, Crinacle already incidentally revealed Z Reviews' face within a few frames of his CanJam NYC 2023 vlog a few months prior in March. Moreover, in April, Flint gifted me a headphone amp that to me was an upgrade from my Audioengine D1, which I did buy for myself in 2020.
Listening to someone speak at length about their own solitary experience of listening, while the true nature of this activity is in itself ephemeral and imperceptible beyond their means of conveyance, is work.
Anyone interested enough to find themselves unfurling hours of video opinion must at least identify with the speaker, who acts as a qualifier in mustering their viewer's confidence in making a single purchase. That this veiled social stratification revolves around the possession of products isni't surprising; many hobbies center some kind of ownership as a means to access belonging, and acquisition of keys permits the hobbyist a veritable place within its community. This is soothing; especially when the jingling of the keys can be determined bluntly as "sounds good" or "sounds bad," easing one's inability to make decisions. It's not the medium of video that offers new access to this market, rather its framing of a presenter as a proxy through which one hopes to discover something about themselves. On Zeos' channel, the viewer is confronted with Zeos' normalization of hypersexualized anime girls displayed in the background of his PoV videos while he talks to himself about headphones in a basement. Of course, there are many other people to watch. In the activity of association and dissociation that follows the viewer, there is enough dissonance pointing to the realization that attempting command over that which was never meant to be possessed is more so a reflection of our own motivations.
While writing this, I've reflected on my own rotation of different listening devices I use for different situations: wireless ANC headphones for when I'm commuting, wired closed-back cushy over-ear headphones for spending hours on he computer, IEMs for when I want to cover my ears with a hat in winter, etc. Within my own lifestyle, I have prioritized products like these so that I can endure situations that I largely don't want to be in. For instance, being on a train in the morning, or being alone in the evening. As varied and specific the situations may be, my remedy ultimately remains the same. It's clear to me why the demand exists for understanding which tools may be best to employ across the myriad situations in which many others would also rather be experiencing something else. Starting means navigating what options are available for obtaining this information. Then one might be able to discover how to make the best of their situation.
Sean Lockwood, 2023